Joanne Lipman - Portfolio Magazine

Until I heard Joanne Lipman speak about Portfolio Magazine, I never realized how interesting a business magazine could be or how much real news it actually covered. It's amazing how it takes big issues and looks at the business aspect of them. She mentioned a couple of issues they covered were how Brittany could help the economy and the Mormon cult story. 

I found it amazing how she got her start in the journalism world. She said that she read a really great feature story in the magazine that almost seemed to be like a John Grisham novel and it caught her interest; from there she ended up pursuing it. I think it is absolutely wonderful to find something you love then go after it. You could really tell she had a great passion for her work. I only hope that one day I can go into something I love doing just as she did. 

Another thing that she mentioned that I agreed with as well was about why she wanted Portfolio Magazine to be a monthly addition. She said that having a monthly issue would let you be able to set an agenda with out having to constantly compete to keep up with all of the daily and weekly magazines. They get so wrapped up in competing to break the news first that a lot of times they miss important issues. They also don't ever have a chance to do investigative reporting.